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New paper: From boutique to mainstream: Upscaling wildlife-friendly farming through consumer premiums


Would you buy bittern-friendly rice? We’re delighted to see this new paper published in Conservation Science and Practice this weekend.

It’s all about how consumers would value bittern-friendly rice products and that wildlife-friendly farming can be expanded markedly by identifying auspicious scenarios. We sampled 1478 Australians and found there were significant willingness-to-pay values, up to 200%, suggesting large-scale commercial feasibility.

The premiums could enable consumer-funded incentive programs across a substantial proportion of the Riverina’s rice fields. We found direct-sourcing, endorsement, certification, pesticide reduction and industry support were important. It’s open access, free for everyone to read here:

Herring, M.W., Garnett, S.T., & Zander, K.K. (2022). From boutique to mainstream: Upscaling wildlife-friendly farming through consumer premiums. Conservation Science and Practice, e12730. https://doi.org/10.1111/csp2.12730


Bittern Summit Registrations OPEN


Registration opens today – sign up now

The iconic Australasian Bittern is the focus of a summit in Leeton on 1-4 February 2022, designed to advance the conservation of this cryptic species. 

The Australasian Bittern Conservation Summit 2022 is a unique opportunity to connect with scientists, conservationists, wetland managers, birdwatchers and farmers who share a passion for Bitterns.

Bitterns are listed as an endangered species in Australia and only about 2,000 birds remain globally, so we are keen to connect with people who have an interest in its survival.

Hosted by Riverina Local Land Services, the Summit is the first time such a conference has been held, offering an amazing opportunity to see and hear about all things Bittern.
The Summit offers an engaging program, with unique tours to the key Bittern wetlands of the Riverina, including the internationally recognised Fivebough Wetland and bittern-friendly rice crops.

Expert speakers from across Australia and New Zealand will cover a range of topics, including innovative monitoring methods, wetland management and restoration.

Conference tickets are available from www.lls.nsw.gov.au/bitternsummit

Find out more
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